Research & analysis

Competitor → Positioning Teardown

The problem

You know who your competitors are but cannot articulate why a buyer would pick you, so your messaging drifts into the same generic claims as everyone else.

Who it's for: Founders, Marketers, Product managers
What it produces: A positioning map, the claims everyone makes, and the specific ground only you can hold.
What you need: 3–5 competitor sites or product pages; Your own positioning; What customers actually say
Tools: Gemini · Claude · ChatGPT
Level: Advanced
Format: 6 steps · Advanced

The workflow — 6 steps

Step 1

Extract each competitor's promise verbatim

Capture headline, subhead, proof and price from each competitor without interpretation. Interpretation at this stage smuggles in your bias.

For this competitor page, extract verbatim: headline, subheadline, the three main benefit claims, proof offered, pricing, and who they explicitly say it is for. No analysis yet.

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Step 2

Find the category clichés

List every claim two or more competitors make. Those claims are worthless in your copy — they buy no differentiation at all.

Across all extracted competitors, list every claim made by two or more of them. Then list claims unique to exactly one. Mark which of the shared claims are table stakes versus meaningless filler.

4 more steps in the full workflow

The remaining steps include the exact prompts, the Notion template and the worked example. They're part of the AI Workflow System — a one-time purchase, no subscription, 30-day money-back guarantee.

Unlock the full workflow Try a free workflow first

What changes when you run it

Before

Five competitor tabs and a vague sense that everyone says 'save time with AI'.

After

A two-axis map, 9 shared clichés struck from your copy, and one defensible position with the segment you are explicitly not serving.

Free prompts used in this workflow

Prompts are the ingredients; this workflow is the recipe. Each of these is free to copy.

Browse the full free prompt library →