Writing & communication

One Idea → Content Set

The problem

You publish inconsistently because every piece starts from zero, and repurposing by hand feels like doing the work three times.

Who it's for: Marketers, Founders, Freelancers, Creators
What it produces: A long-form piece plus channel-native derivatives that are not copy-paste clones.
What you need: One genuine insight or piece of experience; Your audience; Your channels
Tools: Claude · ChatGPT · Notion
Level: Intermediate
Format: 6 steps · Intermediate

The workflow — 6 steps

Step 1

Interrogate the idea before writing

Have the model pull the specifics out of you first. Generic content is caused by starting to write before the specifics exist.

My idea is: "{idea}". Interview me with 8 questions designed to surface the specific numbers, failures and counter-intuitive details only I would know. Ask them one at a time and do not write anything yet.

Step 2

Find the argument, not the topic

A topic gets scrolled past; an argument gets a reaction. Force a claim someone could reasonably disagree with.

From my answers, propose three ARGUMENTS (claims a reasonable person could disagree with) rather than topics. For each: the claim, who would disagree, and the strongest evidence I gave that supports it.

4 more steps in the full workflow

The remaining steps include the exact prompts, the Notion template and the worked example. They're part of the AI Workflow System — a one-time purchase, no subscription, 30-day money-back guarantee.

Unlock the full workflow Try a free workflow first

What changes when you run it

Before

One blog post per month, written from scratch, generic enough that anyone could have written it.

After

One anchor essay built on a specific arguable claim, plus four channel-native derivatives — in a single 75-minute session.

Free prompts used in this workflow

Prompts are the ingredients; this workflow is the recipe. Each of these is free to copy.

Browse the full free prompt library →