← Campaign HubOpen admin / funnel →

Ad Creatives & A/B Test Playbook

Three ad angles × five languages. Every link is pre-tagged with ?ad=v1|v2|v3 + UTM so the in-app funnel attributes impressions, CTA clicks, and email leads to the right variant.

1. Static social creatives

v1curiosity
I stopped prompting one-off and built AI workflows instead. Here's the system.

I stopped prompting one-off and built AI workflows instead. Here's the system.

12 AI workflows. The Playbook. A Notion workspace. A 30-day plan. No tech skills needed. 47% off — $47 → $25.

Hypothesis: A first-person time-saving hook (specific number) stops the scroll better than a generic feature pitch.

CTA buttonGet the AI Workflow System →
Landing URLhttps://wegoforai.com/campaign?ad=v1&utm_source=ad&utm_medium=paid&utm_campaign=playbook47&utm_content=v1-en
Suggested nameWGFA_v1_curiosity_en_2026-09-04
⬇ ImagePreview ↗
v2pain
Stop drowning in your inbox.

Stop drowning in your inbox.

10 AI workflows that hand back 2+ hours a day. Inbox, meetings, planning, writing — done in minutes. $47 → $25.

Hypothesis: Naming a daily frustration ('inbox') will out-perform a generic productivity promise on CTR.

CTA buttonReclaim my time
Landing URLhttps://wegoforai.com/campaign?ad=v2&utm_source=ad&utm_medium=paid&utm_campaign=playbook47&utm_content=v2-en
Suggested nameWGFA_v2_pain_en_2026-09-04
⬇ ImagePreview ↗
v3offer
Same book. 47% off. 3 months only.

Same book. 47% off. 3 months only.

The AI Productivity Playbook is $25 until Aug 31, 2026. Lifetime access. Instant download.

Hypothesis: A price-anchored, scarcity-led creative drives higher CTR on cold audiences than a hook-led one.

CTA buttonClaim 47% off
Landing URLhttps://wegoforai.com/campaign?ad=v3&utm_source=ad&utm_medium=paid&utm_campaign=playbook47&utm_content=v3-en
Suggested nameWGFA_v3_offer_en_2026-09-04
⬇ ImagePreview ↗
v4social-proof
Join 1,200+ readers saving 10 hrs/week with AI.

Join 1,200+ readers saving 10 hrs/week with AI.

12 AI workflows, the Playbook, a Notion workspace and a 30-day plan. Now $25 — 47% off.

Hypothesis: A social-proof number ('1,200+ readers') will lift CTR on cold audiences vs. a pure offer or hook, because trust is the blocker — not curiosity.

CTA buttonJoin the readers →
Landing URLhttps://wegoforai.com/campaign?ad=v4&utm_source=ad&utm_medium=paid&utm_campaign=playbook47&utm_content=v4-en
Suggested nameWGFA_v4_social-proof_en_2026-09-04
⬇ ImagePreview ↗

2. Short-form video scripts

vid-v1-pattern-interrupt20s — TikTok / Reels / Shorts

Hook (0–3s): I fired my to-do list and replaced it with one AI prompt.

  1. 0–3s
    VISUAL: Hand crumples paper to-do list, throws it at camera.
    VO: I fired my to-do list — replaced it with one AI prompt.
  2. 3–8s
    VISUAL: Screen capture: pasting a prompt into ChatGPT, AI spits a structured plan.
    VO: This is the prompt I use every morning. It turns my notes into a planned day.
  3. 8–14s
    VISUAL: Split screen: cluttered calendar before / clean 3-block day after.
    VO: It picks my top 3 outcomes, blocks the calendar, and tells me what to skip.
  4. 14–18s
    VISUAL: Book cover floats in, $47 strike-through → $25 stamp.
    VO: It's one step inside the WeGoForAI AI Workflow System.
  5. 18–20s
    VISUAL: URL + 'this week only' chyron.
    VO: 47% off — link in bio.
End card: Link in bio · WeGoForAi.com
vid-v2-demo30s — Reels / YouTube Shorts

Hook (0–3s): Watch AI handle 47 emails in 90 seconds.

  1. 0–3s
    VISUAL: Inbox counter: 0 → 47 unread, fast cut.
    VO: Watch AI handle 47 emails in 90 seconds.
  2. 3–10s
    VISUAL: Screen recording: paste subject lines into the Inbox Zero Triage prompt.
    VO: I paste the subject lines into this prompt. It tags each one URGENT, DELEGATE, ARCHIVE, or NEWSLETTER.
  3. 10–18s
    VISUAL: Output list of triaged emails with priorities.
    VO: Then it tells me which 3 to handle first and writes draft replies for the rest.
  4. 18–25s
    VISUAL: Author at desk, calm, coffee.
    VO: There are 12 of these workflows. Together they turn AI into part of how the week runs.
  5. 25–30s
    VISUAL: Book + 47% OFF stamp + URL.
    VO: The full playbook is 47% off until September 4. WeGoForAi.com.
End card: WeGoForAi.com — 47% off
vid-v3-ugc-testimonial15s — IG Stories / TikTok

Hook (0–3s): This $25 book just gave me my evenings back.

  1. 0–3s
    VISUAL: Talking head, phone selfie, golden-hour kitchen.
    VO: This $25 book just gave me my evenings back. I'm not joking.
  2. 3–9s
    VISUAL: Cut to phone screen scrolling the table of contents.
    VO: It's 12 AI workflows, start to finish. My inbox is a process now, not a pile.
  3. 9–13s
    VISUAL: Back to talking head holding phone with book cover.
    VO: It's normally $47 but it's $25 for 3 months.
  4. 13–15s
    VISUAL: Text overlay: WeGoForAi.com — 47% OFF.
    VO: Link below.
End card: WeGoForAi.com

3. Search & social text ads

ChannelHeadlinesDescription
Google Search
txt-google-1
  • Turn AI Into A Workflow
  • The AI Productivity Playbook
  • 47% Off — $47 → $25
  • 12 AI workflows, the 120-page Playbook, a Notion workspace and a 30-day plan. No tech skills required.
  • Lifetime access. Instant download. Ends Aug 31, 2026.
Google Search
txt-google-2
  • Stop Drowning In Your Inbox
  • 10 AI Workflows That Work
  • Now $25 — Was $47
  • Triage email, run meetings, plan your week — with AI prompts you can copy today.
  • Free Notion dashboard template included. 47% off this month only.
Meta
txt-meta-1
  • I stopped prompting one-off and built AI workflows.
  • 12 AI workflows. The Playbook. A Notion workspace. 30-day plan. No tech skills. $47 → $25. WeGoForAi.com
Meta
txt-meta-2
  • Your inbox owns you. Here's how to take it back.
  • The AI Workflow System: 12 step-by-step workflows for email, meetings and reports. 47% off — $24.91.
X
txt-x-1
  • The AI workflows I run every day, start to finish.
  • All 50 are in The AI Productivity Playbook. 47% off through Aug 31. → WeGoForAi.com

The Scientific-Method Ad Playbook

Run every test against ONE variable. Pick a primary metric per funnel stage. Decide minimum lift before you start.

  1. 1

    Find where people are dropping off

    Open the funnel in /campaign-admin and read it left → right:
    • Impression → Hover/Scroll: if low, your hook is broken. Change creative angle (v1 vs v2 vs v3).
    • Hover → CTA click: if low, the body doesn't sell. Tighten the 3 bullets or swap the offer line.
    • CTA click → Lead/Checkout: if low, the landing page mismatches the ad. Make the ad headline = the page headline.
  2. 2

    Test small but impactful changes

    • Change ONE variable per test: hook, image, CTA, or price framing — never two.
    • 3-day windows minimum. Wait for ≥100 clicks per variant before calling a winner.
    • Kill anything >30% below the control on CTR; double the budget of anything >30% above.
  3. 3

    Diagnose by symptom

    SymptomLikely causeNext test
    Nobody stops scrolling (low CTR <0.8%)Hook is genericSwap to v1 (specific number) or v2 (named pain)
    Watched but no click (high view, low CTR)No urgency or unclear offerPin price headline; add 'this week only'
    Video drop-off mid-clipPacing too slowCut to 15s · move offer to 5s mark
    High CTR, low conversionsAd ↔ landing page mismatchMatch ad headline to /campaign hero copy 1:1
    Conversions but high CPAWrong audienceNarrow to lookalike of email-list openers
  4. 4

    Standing test matrix

    • Always have 3 variants live: 1 control + 2 challengers.
    • Promote the winner to control every Monday. Retire losers.
    • Once a week, rotate ONE new hook into the challenger slot.